Constantly Changing SEO

Take a look at any search results page and you'll find the answer to why search marketing has a long, healthy life ahead.    There are, on average, ten positions on the search results page. The pages that fill those positions are ordered by rank. The higher your page is on the search results page, the better your click-through rate and ability to attract...

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An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can't see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can't see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users. A Common Argument Against SEO We...

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The True Power of Inbound Marketing with SEO

The True Power of Inbound Marketing with SEO Why should you invest time, effort, and resources on SEO? When looking at the broad picture of search engine usage, fascinating data is available from several studies. We've extracted those that are recent, relevant, and valuable, not only for understanding how users search, but to help present a compelling argument about the...

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How People Interact With Search Engines

One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. We like to say, "Build for users, not for search engines." There are three types of search queries people generally make: "Do" Transactional...

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An Example Test We Performed

An Example Test We Performed In our test, we started with the hypothesis that a link earlier (higher up) on a page carries more weight than a link lower down on the page. We tested this by creating a nonsense domain with a home page with links to three remote pages that all have the same nonsense word appearing exactly once on the page. After the search engines crawled the pages, we found that the page with the earliest link on the home page ranked...

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How Search Engines Operate

Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they've determined are the most relevant. Imagine the World Wide Web as a network of stops in a big city subway system. Each stop is a unique document (usually a web page, but sometimes a PDF, JPG, or other...

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